By Jonathan Blum at Entrepreneur.com
Fri Feb 25, 2011 12:18pm EST
In many ways, e-mail marketing and small business are a natural fit. E-mail, in theory, offers an inexpensive way for businesses to communicate with customers. And there are many low- or no-cost tools to send out said marketing messages. But over several years of using these tools in my shop, I've found that the reality of marketing with e-mail is often more complex than I bargained
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