Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large retailers sent an average of 152 messages per subscriber in 2010—a 15-percent boost in email volume from 2009.
Sounds like a good argument for you, too, to send more promos out, right? Well, hold on a minute.
Megan Feltes, writing at the Emma blog, warns against the knee-jerk
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