Email volumes continue to increase

Email volumes continued to rise in the first half of 2010, according to figures from the Direct Marketing Association (DMA).
The organisation's Email Benchmarking Report showed that 1.7 billion emails were sent in the first six months of last year.This figure represents an increase of 50 per cent compared to the same period of 2009.Dela Quist, of the DMA's Email Marketing Council, suggested that the rise could be put down to the cost-effective nature of email marketing during difficult

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