JCPenney's sales increase in 2010 as retailer shifts focus toward e-commerce

Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year.
JCPenney generated $495 million in fourth-quarter Web sales, a year-over-year increase of 6.7%. Total net sales in Q4 2010 increased 2.8% to $5.7 billion, compared with Q4 2009. For full-year 2010, comparable store sales increased 2.5% year-over-year.
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