Kamis, 24 Februari 2011

Fresh content: Key to catching email clicks

While social and mobile marketing are gaining lots of attention as effective internet avenues this year, a recent study from ExactTarget indicates that 70 percent of Americans always open emails from their favorite brands. In order to catch clicks from subscribers, marketers should remember that fresh email content is key.
The ExactTarget survey, The Social Break Up, shows that 93 percent of Americans receive permission-based emails, indicating that inboxes are a valid way to reach an online

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