eBay appointed DDB Worldwide's DDB Tribal to be its lead brand communication agency for Europe. The firm will develop the eBay brand across key European markets, including UK, Germany, France and Italy. The move extends the scope of DDB Tribal's work with eBay, which was previously focused on the German market.
In addition, eBay announced that it has named Carat its European media planning and buying partner. Alex von Schirmeister, Vice President of Marketing, Operations and
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