March 18, 2011 · by Practical eCommerce Staff
There are two sides to the growing discussion of how ecommerce merchants can best use Facebook. One side recommends the setting up a self-contained shopping cart on Facebook, where consumers can complete a purchase without leaving that platform. The other side recommends that Facebook is best used as a traffic source, referring consumers to a merchant's ecommerce site, where they would complete their purchases.
There are benefits to
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