Tony Hoskinscustom_html
Mobile-payment apps such as Starbucks Card Mobile are only the beginning. Brace yourself for a new generation of mobile apps that combine e-commerce with mobile gaming to create experiences that make today's branded apps look about as compelling as Tic-tac-toe and drive a new era of explosive mobile growth.
What are they waiting for?
To date, even the most well-intentioned mobile brand initiatives have suffered from a failure of imagination. Yes, being
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