"Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you are unfamiliar with it, navigating the world of email marketing can be confusing." Whether you're just starting out, or you've been doing email campaigns for a while, it never hurts to have a concise email-marketing glossary on hand.
Waldow put one together for MarketingProfs, and it includes terms like
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