Email study: Q4 conversion rates rise 16.1%

New York—Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon Data Management. According to the companies' “Q4 2010 Email Trends and Benchmarks” report, open rates (22.1%) and click rates (5.1%) saw little change. Service messages had

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