88% of marketers don’t know how much budget they lose through non-delivery of email

By Steve DennerFive years is a long time in any technology market, not least digital marketing and email. So, in its fifth year, the Adestra and Econsultancy Email Marketing Census looks at what’s changed - what’s keeping e-marketers up at night compared to 2007? The new research, conducted Jan-Feb 2011, highlights three areas for concern: Automation, Deliverability and Relevance. Automation Automation has shown the biggest increase since 2007: Automated campaigns (+30%), personalisation

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