How do you build trust in ecommerce? A few years ago, trust came through features like eBay's famous (or, some might say, infamous) feedback system. But that system had as many flaws as assets. These days, there are plenty of ways to use word-of-mouth to build trust between buyers and sellers. People are doing it all the time on Twitter, Facebook, LinkedIn, and other social media sites.
Frederick Nijm and his partner Andrew Saia are using social media to build trust in a marketplace they
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