Rabu, 23 Maret 2011

Ebook pricing power is undermined by perceived value

Much discussion (and some dismay) surrounds the current upheaval in the ebook pricing model. As $0.99 ebooks sit "shelved" next to $19.99 ebooks (whose print counterparts might be discounted to $11.99), one of the larger issues surrounding the pricing problem is the perception of value from customers.





Jane Litte at Dear Author argued in a recent post that value is based on the reader's "willingness and ability to pay":


Every reader has a different price they are willing and able

Read more ...

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