Senin, 21 Februari 2011

Top 50 Social Brands: eBay Beats Apple, Google

eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon.
The SMR Index gauges brands' social effectiveness using a scoring system consisting of two elements: reach (social noise around the brand) and satisfaction (popularity). Also

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