Mobile Email Marketing – What You Need To Know

Maria Pergolino | Feb 21, 2011 | Comments: 0 Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. To truly become effective, marketers must understand and implement best practices for mobile marketing to produce quantifiable results.According to a report from comScore, 60.7 million people in the U.S. owned smartphones during the three months ending in October. With

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