Marketing the Mayo Clinic (Part 1 of 2)

(Part 1 of 2) Lee Aase, Manager of Syndication and Social Media for Mayo Clinic presents on October 26, 2009 at the e-Patient Connections Conference in Philadelphia. - Power of word of mouth marketing - Top 7 reasons patients choose Mayo Clinic - Series of tactics from new media to social media - Total cost of Mayo Clinic e-marketing = $0 - Social media pyramid (ie, right number of servings per day) - The Mayo video that generated over 6 million views SAVE THE

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