The ins and outs of insurance

Marketers need to go back to basics when it comes to selling life insurance in these changing times.Over more than a decade since the category came into its own, many brands have come to spell life insurance only as i-n-v-e-s-t-m-e-n-t. But for a business that is all about mitigating life's risks to meet life's needs, it seems to have forgotten its own foundations in evolving, in marketing itself.Today, especially in the new regulatory environment, the most important lesson for the life

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