Badly addressed direct mail 'will impact ROI'
Wednesday 23rd February 2011
Businesses have been advised not to treat telemarketing as a stand alone piece of marketing activity. Find out more about B2B email marketing. According to Great Guns, telemarketing should be part of a mix of lead generation activities. This should, Great Guns said, help to nurture leads through a structured sales programme to conversion. It advised conducting a data cleaning project in order to obtain
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